Our Sri Lanka Country Manager


Debankur Biswas joined BIMA in May 2014 from a career in Consumer Banking spanning across sales & distribution, portfolio management and product management. He resides in Colombo and enjoys wildlife photography. He is the first country manager to have managed two of BIMA’s operations, initially Bangladesh and now Sri Lanka, which is one of BIMA’s biggest markets.

Q. WHAT DOES YOUR TYPICAL DAY LOOK LIKE?

A. My day starts with a quick reflection on the previous day's outcome and what we need to focus on today. I then have a meeting with the call centre manager to have an update on the day’s sales activities and address any potential issues. Once this is over, I review my day to prepare for other meetings and handle strategic issues.

It’s my job to develop our product offering, which means developing new services and managing every aspect of their launch. I’m also responsible for generating and maintaining new commercial partnerships in my market. A large part of my role is operational; I drive the marketing program, the sales strategy, a big part of the HR management and the accounting. There are never two days that look the same. Trust me, there are no dull days!

Q. WHAT DO YOU MOST ENJOY ABOUT YOUR CURRENT ROLE, AND WHAT ASPECTS DO YOU FIND MOST CHALLENGING?

A. My role has given me the chance to come up with creative ideas, build the capability to launch and scale the product and ultimately develop a whole new business line from scratch, which has been an incredibly valuable and rewarding experience. I also love the freedom of being a Country Manager – I get to test out new ideas and concepts, as well as gain experience in areas like people management and new market segments. The teamwork and support you get from other country colleagues and the global team are second to none.


The main challenge is to implement fast, implement with scale and implement for end-result. You need to build the team who shares the same vision by hiring the right people and helping them develop, and it takes time.

Q. HOW WOULD YOU DESCRIBE THE COMPANY CULTURE AT BIMA?

A. My colleagues at BIMA are a bunch of people who are always ready to challenge existing practices. All of us are creative, curious and never afraid to ask questions. We all come from different backgrounds, but we share the same taste for adventure and enjoy doing what no one else has done before. It’s a very encouraging environment where everyone is committed to practicing and living BIMA values.

Q. IF YOU COULD GIVE A NEW COUNTRY MANAGER ONE PIECE OF ADVICE, WHAT WOULD IT BE?

A. Let me share two pieces of advice. One, understand the core of our business, our priorities and keep them close to you. Second, you won’t be guided step-by-step, but don’t be afraid of new ideas, failures are good as long as you learn quickly from them.